TV advertising exceeds £5bn for first time
Summary:
Television
advertising has surpassed the £5bn mark for the first time in history, a report
has found.
Revenues from TV advertising rose 7.4pc to £5.27bn last year, the sixth
consecutive year of growth, according to TV marketing body Thinkbox. The study also estimates that TV advertising is now 30pc cheaper in real terms than it was 10 years ago.
Key Data:
- Online businesses are the second largest TV advertising category, with investment of more than £500m, up 14pc on 2014, the study found.
- It said that social media giant Facebook was the biggest-spending new TV advertiser, ploughing £10.8m into on-screen adverts.
- The Thinkbox research - based on information provided by UK commercial broadcasters and data by Nielsen - revealed that Google, Facebook and Netflix spend more than 60pc of their marketing budgets on TV advertising.
- The revenue boost comes after the report found that 877 advertisers either took out a TV advert for the first time, or returned to TV advertising after five years, in 2015.
Mobile giant Three to block online advertising
Summary:
Three is poised to become the first major European mobile
operator to block online advertising on its network, signalling a clash with
digital publishers and advertising companies.
Key Data:
- The controversial move has attracted the attention of regulators, who have claimed Digicel may amount to an unlawful interception of communications and violation of ‘net neutrality’ principles, whereby all data is treated the same. Shine, which argues its technology empowers consumers, has also become a target for the online advertising industry.
- Three declined to comment. In an invitation to a press conference next week it said it was “committing to give consumers more control over content on their devices”
25 4/03
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