Advertising Standards Authority moves to ban junk food adverts from online children's programmes
Summary:
Advertisements for junk food on online children’s programmes are set to be banned under new guidelines, it has been reported. Currently, children’s programmes cannot be accompanied by adverts for unhealthy food when shown on television. However, the same adverts can be broadcast next to the same programmes if they are viewed online. The apparent loophole has caused confusion and frustration for parents and campaigners for some time.
Key Data:
- Figures released by the government’s National Children Measurement Programme for England last year found that one in 10 children is already obese by the time they start primary school. By the time they left primary school, this rose to 1 in 5 children.
- The study also found that children living in lower-socio economic areas were twice as likely to become obese as those living in more affluent areas.
- According to Public Health England, serious physical and psychological effects of childhood obesity include low self-esteem, isolation from peers, anxiety, depression, diabetes, asthma and other respiratory problems, as well as disturbed sleep and fatigue.
Vice Media attacked for making tobacco adverts for Philip Morris
Summary:
Vice Media has been condemned as “irresponsible” by campaigners for using its expertise targeting young people to make ads for tobacco company Phillip Morris. The ads will not carry Vice branding and will not run on Vice properties. They won’t be shown to people in the US or UK as both countries have strict rules prohibiting tobacco advertising. Caroline Renzulli from the Campaign for Tobacco Free Kids said the company should not be using its experience targeting young people to help the tobacco industry sell cigarettes.
Key Data:
- “It is highly irresponsible for Vice to use its expertise to help Philip Morris find new ways to reach young people and sell more of its deadly products, especially in low and middle income countries,” said Renzulli.
- The company is valued at $4bn following investment from companies including 21st Century Fox and Disney.
27 18/03
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