MEST3 mock exam - Learner Response

-WWW: Good detail, explained well, using theory/terminology. 

-EBI: You must answer the question! That you're doing here is writing everything you know about the topic without linking it to the keywords in the title. Re-write introduction and add a paragraph doing this.

Read the Examiner's Report in full. For each question, would you classify your response as one of the stronger answers or one of the weaker answers the Chief Examiner discusses? Why? What could you do differently next time? Write a reflection for EACH question in the paper.

-Question 1: weak. need to using theoretical and conceptual frameworks to reveal detailed knowledge and understanding of how media constructed and what impact they are likely to have upon an audience.

-Question 2: Slightly stronger - however should have added extra texts to reach the higher marks. 

-Question 3: weaker as only had fairly simplistic points. need to use my own product examples and more detailed.

-Question 4: weaker - need to explore the issue from the perspective of both audiences and producers. In doing so, they debated the extent to which audiences are now able to set their own agenda and also discuss the ways that media producers have had to respond as a result.

Choose your weakest question in Section A and re-write an answer in full based on the suggested content from the Examiner's Report. 
Contrast the techniques used by each product to communicate its message.
- The first product was an advertisement for the nexus 5 smartphone and was presented through a montage in which there were many short snippets of weddings which is effective in communicating its message as we are able to identify with the characters and different cultures. The use of diegetic sound in product one creates a joyous atmosphere in which the audiences are able to engage. Whereas product two uses non-diegetic sounds which has a more intense tone and a faster pace which causes the audience to have a more focused response to the product. 

The use of graphics in product two such as the direct address to the audience using the bold questions is a very useful technique in communicating its message. In particular, the use of the question, 'Who are you?' as it is specifically asking the audience and allowing them to think. This could relate to Blumler and Katz's uses and gratifications theory as the media text is allowing the audience to explore their 'personal identities'. whereas the first product could link to diversion/entertainment as audiences could be watching the advert for entertainment as the montage may bring back happy memories and also surveillance as they are gaining information about the phone and how it is a good device to capture moments.

The use of fast pace editing and close ups in the second product really engages the audience and could cause more questions to be raised, however the first product is more slow which is effective to communicate its message as the editing of the shots and the use of sound fits in with the story behind the device. Both products seem to successfully communicate their messages as one text creates a desire to own a product, while the other encourages self-realisation.