http://www.theguardian.com/media/2016/jan/21/sun-website-traffic-paywall-december
Sun website traffic falls by more than 5% despite axing of paywall
Summary:
The Sun saw a more than 5% fall in its audience in December, despite dropping its paywall fully for the first time on 30 November. Much of the site’s content was also already free before the paywall was officially dropped, as the site began relaxing its approach to charging for online content last summer. However, the Sun outperformed the rest of the UK’s national newspapers, which saw bigger falls during the month. Their Christmas traffic declines followed gains made in November, which were partly driven by public interest in stories such as the Paris attacks.
Key Data:
Key Data:
- Theguardian.com fell from an average of more than 9 million daily unique browsers in November to just under 8 million, a drop of 15%.
- The Telegraph slid to 4.1 million after losing almost 1 million unique browsers, equivalent to almost 20% of its audience.
- All the other national newspapers saw double-digit declines, except Mail Online, which lost just under 10% of its audience
Mail Online 13,182,486 (-9.9%)
theguardian.com 7,847,537 (-15.4%)
Telegraph 4,038,417 (-19.59%)
Mirror Group Nationals 3,994,246 (-15.79%)
The Independent 2,796,267 (-14.68%)
The Sun 1,525,662 (-5.63%)
Metro 1,117,256 (-22.96%)
express.co.uk 1,065,378 (-18.72%)
dailystar.co.uk 594,230 (-8.8%)
theguardian.com 7,847,537 (-15.4%)
Telegraph 4,038,417 (-19.59%)
Mirror Group Nationals 3,994,246 (-15.79%)
The Independent 2,796,267 (-14.68%)
The Sun 1,525,662 (-5.63%)
Metro 1,117,256 (-22.96%)
express.co.uk 1,065,378 (-18.72%)
dailystar.co.uk 594,230 (-8.8%)
News Corp denies rumors company wants to buy Twitter
Summary:
Rupert Murdoch’s News Corp said rumors about the company’s interest in buying microblogging site Twitter or building a stake in it were untrue. Unconfirmed chatter about potential News Corp interest in Twitter circulated on Wednesday. The social media site was evaluated as a takeover target because of the company’s shrinking stock price. A spokesman for News Corp said there was no truth to the rumors.
Key Data:
Key Data:
- Twitter’s shares, which rose as much as 14%, pared some gains and were up 5.2% at $17.55 in late afternoon trading. The rumors had lifted the stock from a record low.
- Twitter has been the subject of takeover rumors in the past, including a fake report attributed to Bloomberg News that claimed the company had received an offer to be acquired for $31bn.
- Twitter trades at 28.12 times forward earnings, below its peer median of 36.06. Facebook has a PE of 33.08, while LinkedIn Corp’s is 52.64, according to Thomson Reuters data.
- Up to Tuesday’s close, the stock had fallen nearly 41% since co-founder Jack Dorsey was named permanent CEO in October.
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