13C: January assessment learner response

Mark: 27/48

Grade: C-

WWW: Clear focus; Well structured essay.

EBI: The Marxism/Pluralism section needs re-writing - also consider including institution/Pareto's law. 

What I could have included:

Examples: 

- The sun's readership figures (dropped)

- Arab Spring Protests 2011 (ugc) 

- Rebekkah Brookes & News of the world: Phone hacking scandal.

- Sky: introduction of censored filters to block inappropriate content until after 9pm for under 18s - Audiences argues it strips them of their online freedom.

Quotes:

- 'The world is changing and newspapers need to adapt' (Rupert Murdoch)

- 'Reform, accommodate and reject' (Gurevitch et Al)

- 'The internet is not the answer' (Andrew Keen)

Theorists: 

- Galtung & Ruge: News values. 

- Paretto's Law

Key words: 

- 'internet revolution' 

- conspiracy theories 

Write ONE new paragraph for your January assessment essay. Ideally, this should be a section you did not cover in your original essay. This paragraph needs to be comprehensive and meet the criteria for Level 4 of the mark scheme.
- A Marxist approach towards the impact of new and digital media is that participants are not able to participate equally due to gatekeepers who manipulate and regulate what we view and how we react towards the different information viewers obtain from the media. This means that before the audiences are able to consume the news, it will be edited,cut and manipulated as they may not be given the right information which could be misleading. The hegemonic beliefs can be reinforced by Parettos law where the idea that a minority of producers are serving a majority of consumers and so are able to project their dominant ideologies onto the public.