Read the report and answer the questions on your blog. Include the News on the Tweet infographic above in your blogpost.
Why are respected news brands good news for Twitter?
- 39% of twitter users use to be aware of what is going on in the world and 38% use it to be connected to people they are interested in. They like to follow the news as it happens and like to see it breaking on twitter. These twitter users enjoy the combination of Twitter and news content. They also enjoy the personalisation, debate and finding communities of like-minded people, which are all elements of their news experience.
Why in turn is Twitter good for respected news brands?
- Twitter helps ensure that established newsbrands continue to resonate with new audiences. News brand are 60% more likely to visit on a daily basis and more than twice as likely to post on a daily basis. This provides excellent promotion for the newspaper brands, driving readership to both online and print. Twitter is helping to make newspapers more accessible, more influential and more connected than ever before.
The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
- I agree that old and new media work well together. Together, Twitter and newsbrands provide immediate knowledge, insight and analysis of a story as it develops. The newsbrands provide the legitimacy and authority when news is breaking on Twitter. It also provides more instant updates to keep up to date with the stories. Together they also reflect opinion from friends, the general public and most importantly the tweeters they follow as well as access to the debate from a variety of sources. Newsbrands offer expert opinion pieces while individual journalists offer honest opinions, as well as engaging with follows. Working together also provides a sense of community as users are able to discover people with shared interests. Twitter gives them the chance to consume news within a community of like-minded people. The consumers are able to become more multi-dimensional.
On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?
- Gossip and banter about celebrities, sports or political scandals are all part of the entertainment and are often turned to when newsbrand followers want to relax. It allows the users 'backstage access' into the lives of people and things they are interested in.
Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?What does the report say about trust in Twitter and journalists (look at pages 34-39)?
- When it comes to news content, trust is an important part of the process. Almost half of all Twitter users, and almost two thirds of newsbrand users, say it is important that news on Twitter is verified by a respected brand. This helps build trust in the content. 39% twitter users say that Journalists on Twitter are a trustworthy and faster source of news.
Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
- I believe that new and digital media developments such as twitter have had a positive impact on traditional newspapers by giving an extra platform to access news stories. They allow the audiences to connect and share a wide range of opinions through social media and also they have a more immediate access due to the instant updates of the news stories. However, this could be seen as a negative thing as people may disregard traditional forms of news in exchange for a more convenient way of getting the news. Therefore, although in my opinion there is a positive impact to a certain extent, the use of new and digital media does have some limitations to the traditional newspaper industry.
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