Read the Media Magazine article ‘Web 2.0: Participation or Hegemony?'. Go to our archive of Media Magazine issues and click on MM39 - the article you need is on page 58. Answer the following questions:
1) Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent aquittal suggest about the power of new and digital media?
- The traditional, hegemonic view of the police would be that they thought they would be able to control what the audience through just a statement that would be published on traditional media (newspaper), this would show the police as just helping out and they put the blame on the protesting people which sounds like it could be true so this would be controlling the audience in a consenting way. However, new and digital media created a different story as due to having more user-generated content has allowed audiences to produce their own stories, this changed the case as a new york lawyer recorded the incident and sent it to the guardian. This clearly showed that the statement made by the police was false and that they were clearly at fault. This all shows that the power of new and digital media is increasing as audiences can themselves find out what is true and can create their own blogs and news by the use of citizen journalism which is becoming increasingly popular and important to see a more accurate and true side of stories. This puts professional journalism at risk as people are less convinced of those stories unless they have some real proof to see it which citizen journalism actually provides.
2) What does the author argue regarding whether hegemony is being challenged by Web 2.0?
- the author argues that although the audience has the power to create these stories and blogs by using their creative efforts, the media power remains within the celebrity native and is controlled by the mass media
3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
- in my opinion I believe that the developments in new and digital media have created many changes and given the audience a lot of freedom of speech to be able to question things and create their own views on things.
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